Client Brief
A typical Visicooler takes about 42 in X 96 in (Single Visicooler) & 81 in X 96 in (Double Visicooler) inside outlet, hence additionally any requirement for merchandising was compromised since there was very little or no space for shelfing.
Our Solution
The new Visicooler extension is a combination of a cooler and merchandise rack that offers streamlined, efficient storage. The design of the equipment is contemporary and understated, and intended to engage shoppers along the path of purchase.
Outcome
1500
Racks
1000
Outlets
35
Cities
15
States