Client Brief
Utilize ‘Mobile Showroom’ [Toyota Express] to increase Brand Awareness & Familiarity. New Car display + Test Drives [to enhance consideration] + Brand engagement . Target Rural locations: Population strata of 40k-200k [Taluka Level] . VR Kit [Safety] Target ‘on the spot sales’ to initiate sales momentum [capture customer sentiment] and covert Leads through follow-up activity by dealer
Our Solution
- Test Drive – Register, Test Drive, Quiz, Prize
- Product Engagements – Make my car, Boot Space, AVs [Naptol, Safety, Brand], Spin the wheel
- Service – Finance (TFS) and Service [EM 60] Kiosk
- Improve Conversion – Fuel voucher [Car owner] and U-Trust (exchange) counter
Outcome
650
Towns
100000
Footfalls
30000
Enquiries
14000
Test Drives