Client Brief
Conduct a Go to Market study for Merino Laminates Identify Laminates and Plywood shops/ outlets & collect relevant business information.
Our Solution
Executed a technology enabled market mapping exercise with field promoters. Location of counters were geo-tagged with critical information like size of shop , products on display, monthly turnover, catalogues available along with pictures. Live information is segmented based on potential – Bronze, Silver, Gold Platinum and further templatised VM designs are created with modular elements
Outcome
3000
Counters
18
Cities
3
States